Hasbro

Your Face, Your Hero

Hasbro

To the fan, we're delivering one figure. There's nothing mass about it. You're going to get the figure you want, with the hairstyle that you want, with your face on it. You are becoming that action figure.

Brian Chapman
Head of Global Design and Development
Hasbro

Hasbro

Ten years ago, 3D printing was not in a place where it could reliably be used in these high value, high customization types of jobs, but we've gotten there. We now have the reliability and the precision that we need to participate in manufacturing.

Dávid Lakatos
Chief Product Officer
Formlabs

Hasbro
Hasbro
Hasbro

We needed a strong partner like Formlabs to say, "Hey, look, we're into it just as much as you are. We're invested. We're going to make sure you have the right materials, the printers, everything's qualified, and we can run at scale.”

Patrick Marr
Sr. Director of Model Development
Hasbro

Read the Full Case Study

From Scan to Shipment

For Customers, ordering a custom action figure is easy thanks to the Hasbro Pulse app. Users scan their face with a smartphone, pick a character, and have the new figure arrive at their doorstep. Here’s how the ordering process works:

Step 1
Step 1

The Customer downloads the Hasbro Pulse app, scans their face, selects the hair color, and picks their preferred action figure. The entire process is complete within the Hasbro Pulse app.

Fleet of Formlabs Desktop 3D Printers
Step 2

The user’s configuration is sent to the Hasbro print factory, and is automatically queued up for creation.

Step 3
Step 3

The customized heads are assembled with a standard/off-the-shelf action figure body.

Step 4
Step 4

The customized action figure is shipped to the customer.

SLA Printing